Enhance your advice.

Our all-in-one platform empowers you to do less of the busy work and more of your best work.

Newsweek America’s Top Financial Advisory Firms 2026

Ranking published in conjunction with Newsweek and prepared by Plant-A Insights Group LLC using publicly available SEC data as of September 2025. Editorial recognition only; not an endorsement. No compensation was paid. Past recognition is not indicative of future results.

Why Claro

Less paperwork.
More people work.

Our proprietary technology and qualified leads allow our advisors to earn more, grow more and scale more.

Earn More
Grow More
Scale More
Financial advisor meeting
Financial advisor
Earn more

Keep more of what you create.

No platform subscription fees. No hidden charges. We offer a higher effective payout than other venture-backed platforms.

Our Custodians:
Charles Schwab Fidelity Interactive Brokers
Grow more

Accelerate your business with the Claro Growth Program.

We invest in dedicated marketing and sales teams to deliver qualified, capital-ready leads that efficiently grow your business.

Grow more
Scale More

Proprietary technology built to efficiently scale your book.

CLARO INTELLIGENCE

Get time back every day

Claro Intelligence anticipates your needs and streamlines operations.

Instant Meeting Prep
Generate smart AI agendas with just one click.
Integrated CRM
Manage relationships from a single, AI-powered dashboard.
Task Management
AI-driven workflows to streamline your day.
Advisor using Claro Intelligence
CUSTOM PORTFOLIOS

Portfolios that adapt

Investments and goals stay aligned with each client's evolving life.

Custom Portfolios
Sophisticated models built to your exact specs.
Dynamic Financial Plans
Strategies that adjust as goals change.
Household Ops
Simplify complex households with automated billing and liquidity.
Portfolio analysis visuals
HUMAN SUPPORT

The heavy lifting, handled

Dedicated resources for growth, plus complete operational support.

Growth Program
Capital-ready leads and investment to accelerate your growth.
Marketing Assistance
Creative strategies to build your pipeline and brand.
Compliance & Back Office
Full-service support for regulatory and operational needs.
Advisor support team collaboration
Stay Independent

Independence, fully supported.

Maintain full ownership of your business and earn equity in Claro, all with a dedicated team providing the support you need to thrive.

Professional advisor

In Our Advisors' Words

Pat McNamara

Pat McNamara

CFP®

After almost 20 years inside a large wire house, I saw how firm constraints—not client needs—too often dictated advice. I chose Claro because independence allows me to better serve clients, build a more differentiated and competitive practice with solutions unavailable at wire houses, and gain the professional and personal freedom that comes with greater control and compensation.

Brad Osten

Brad Osten

CFP® CPA®

I began my career at a large asset manager, earning my licenses and CFP® certification before setting out to build my own advisory practice. I chose Claro for its technology platform and Growth Program, which have enabled me to build an independent, fiduciary practice with dozens of ideal clients. The scalability of Claro’s technology allows me to focus my time on advice and client outcomes, while confidently growing a durable, modern practice.

Paul Litchfield

Paul Litchfield

CPA® MBA

I came to Claro for autonomy over my business and clients. I was looking for a place where I would not be subject to a non-compete or non-solicit.  I was not interested in a model that told me how to manage my client relationships. By maintaining control of my business, I can provide top notch service to my clients in a conflict-free way, at a fair price.

These testimonials were provided by Pat McNamara, Brad Osten, and Paul Litchfield, current advisors of Claro Advisors Inc. No compensation was provided for this testimonial. Their experience may not be indicative of all advisor experiences.

FAQ

Let us help answer some questions.

Do I retain full ownership of my clients?

Yes, you will always own your clients without restrictions. But it gets even better. You'll also be granted equity options in Claro Advisors Inc. upon arrival and you'll get more options each year you stay partnered with us. That is what a true economic partnership should look like.

How do revenue splits work at Claro?

We are known for our industry leading payouts. Your payout will be in the 70-85% range, depending on size. Most importantly, there are no expenses you'll incur to run your business. No platform expenses, no technology charges, no compliance fees. Your payout is your payout.

How fast can I transition my book of business to Claro?

We've moved dozens of advisors to our platform, so we know the playbook. Our goal is to have your book of business transitioned in 3 business days, so you and your clients don't miss a beat. We will cover any fees incurred by your clients to move their accounts.

Does Claro provide lead generation?

It's not just lead generation. We provide investment ready, signed clients to our advisors. Growth without the chase.

What custodians does Claro work with?

We currently offer 3 custodians. Fidelity, Schwab and Interactive Brokers. But we are always looking to add more so if you have one you like, let us know.

What CRM and portfolio management tools does Claro use?

This is where we are truly unique. You can use third party tools if you'd like but we offer proprietary technology that has integrated CRM, portfolio management and AI advisor tools to help you be a hero to your clients.

How does Claro handle compliance oversight?

Claro Advisors in house Compliance team will provide all the compliance support you need, so you can focus on your clients.

What marketing and branding support is available?

Whether you choose to operate under the Claro brand or continue building your own, you'll have full support. Let us know what you need and we will provide tailored marketing and branding resources designed to help you grow with confidence.

What operational support is available? Billing payroll hr?

Our dedicated Client Operations team is here to handle everything you don't want to. From day-to-day administration to complex operational needs, we take tasks off your plate so you can stay focused on your clients.

What types of advisor thrive at Claro?

The ones that always do the right thing for their clients. After that, we partner with many types of advisors. Lifestyle advisors, advisors who want to grow, advisors who want to build a succession plan.

Is Claro designed for solo advisors, teams, both?

Come one, come all. We are a welcoming company that wants to provide a simpler, wealthier life to solo advisors and teams. We aren't going to force you to team up but would certainly help you find a teammate if that is a goal of yours.

Who do I speak with to explore partnership?

Our business development team would be a good place to start. They are a friendly group of experienced professionals who will answer questions honestly and will go at your own pace. Send us a confidential note ... hello@claroadvisors.com
LET'S TALK

Learn what’s different about Claro Advisors.

Schedule a time, and let’s talk about how you can earn more, grow more and scale your business.